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What truck and car buyers ask, and what we find

SEO and GEO for the people who sell, service, and run trucks and cars.

Rank in every market you sell in. Get named when buyers ask ChatGPT, Perplexity, and AI Overviews who to buy from. See it as leads, repair orders, and units in a dashboard you can read in a minute.

Schedule a free consultationSee dealer and fleet results
QUERY.LOGAUDIT.LOGLIVE
THE QUESTION
best commercial truck dealer near Milwaukee
GOOGLECHATGPTPERPLEXITYAI OVERVIEWS
“…your dealershipis the one named, with the Class 8 inventory page cited.”
THE WORK BEHIND IT
$ audit 6 dealership locations + feeds · 30 findings
$ fix SRP + VDP templates · CWV passing
$ publish spec + territory pages · 140 pages
$ deploy vehicle schema + llms.txt · live
→ named in 3 AI engines across 6 territories
12
dealer and parts platforms we work on
+8
10
automotive and trucking industries served
+81%
organic inventory leads in 9 months, composite truck dealer group
Platforms we work on. Dealer site providers, parts storefronts, and open CMS.
Dealer.comDealerOnDealer InspireDealerFireSincroCDK Global websitesOverfuelDealerSpikeRevolutionPartsSimplePartWordPress & ElementorShopify
What we run for dealers and fleets

Fifteen services, one growth engine for every dealership location

Hand us the whole marketing function or plug us in beside your internal team and your platform vendor. You choose the style of engagement.

GEOGenerative engine optimizationTrack the prompts shoppers and fleet buyers actually type, then get your dealership named by ChatGPT, Perplexity, and AI Overviews.TRACKED PROMPTS142 PROMPTSbest commercial truck dealer near Milwaukee84%RISINGwhich dealership has the best used F-150 deals in Phoenix61%RISINGwho upfits F-550 service bodies in Texas37%GAPWhich dealership has the best used F-150 deals in Phoenix?TAGSInventoryLocal intentEST. VOLUME2,400 / moAUDITSSEO/GEO auditsEvery dealership location, inventory feed, and platform template, graded and prioritized. How every engagement starts.FINDING 14 OF 30VDP template drops vehicle schema, AI crawlers can't read your inventoryHIGH IMPACTINVENTORYFINDING 15 OF 30Duplicate SRPs across 6 dealership locationsCONTENTContent marketingBuyer guides, spec explainers, and fleet content, from strategy through full production.CLUSTERS (48)Class 8 buyer's guide hub12 SPOKESIN PRODUCTIONService body upfit hub✓ LIVE9 SPOKESFleet maintenance hubREPORTINGReporting & analyticsOne dashboard per dealership location for rankings, AI citations, inventory leads, and ROs, tracked across every engine that matters.ENGINESDAILYChatGPTAI OverviewsClaudePerplexityGeminiGrokCITATION FEED“…the dealer most often named for Class 8 inventory near Milwaukee.”CHATGPT · 2H AGO“…cited for the used F-150 inventory page and online service scheduling.”PERPLEXITY · 5H AGO“…recommended for fleet maintenance in the Phoenix metro.”AI OVERVIEWS · 1D AGOLINKS & PRLink building & digital PRTrade press, dealer associations, and local coverage on the sources search engines and AI engines actually cite. White hat, sustainably.DOMAINTYPECITEDAVGreddit.comUGC32%3.2automotive.somethinginc.comYOU43%5.2truckpaper.comLISTINGS31%1.4commercialtrucktrader.comLISTINGS28%2.612 trade press placements foundOUTBOUNDCold email lead generationSequences that start direct conversations with fleet managers and commercial accounts.Opened · Fleet manager, regional carrier2DFollowed up · spec sheet attached→Fleet director repliedLot visit booked for Thursday→Queued · Purchasing, municipal fleet9AM
Generative engine optimizationSearch engine optimizationContent marketingOn-page optimizationLink building & digital PRReporting & analyticsCold email lead generationGoogle AdsSocial media adsReddit marketingSEO/GEO auditsUX & UI optimizationConversion rate optimizationCustom software & appsSite design & development
How rankings and citations compound across dealership locations

One inventory strategy, two ways buyers arrive

Inbound puts your dealership locations in front of buyers already searching. Outbound reaches the fleets and commercial accounts that never search. Each one makes the other convert better.

INBOUNDSHOPPERS AND FLEETS FIND YOU
Inventory and service pages ranked
Named in AI answers
Authority that compounds
Buyers check you out before they ever call the sales desk.
ONE BUYER'S PATH
SEES YOUR INVENTORY RANKED
↓
SEES YOU NAMED BY AI
↓
GETS YOUR FLEET EMAIL
↓
BOOKS THE LOT VISIT
THEN THE NEXT MODEL YEAR ↻
OUTBOUNDWE FIND FLEET ACCOUNTS
Cold email to fleet buyers
Vehicle Ads on live inventory
Appointments this quarter
Units and ROs this quarter while the organic engine matures.
Results by client type

Results you can read in a minute

Every engagement is tracked at the dealership level in your client dashboard: rankings, AI citations, inventory leads, and ROs. MarketCheck is a named client. The other three are anonymized composites, with figures typical of the engagement type.

View case studiesDealers, fleets, parts, and data
Client typeGoalGrowth
Midwest truck dealer grouporganic inventory leads in 9 months+81%
Multi-location dealer groupnon-brand organic VDP views+58%
Aftermarket parts brandorganic revenue YoY+112%
MarketCheckorganic traffic YoY+64%
GSC verifiedRank tracked by territoryAI citations monitored daily
How an automotive engagement runs

Three phases, every dealership location visible

Every step is visible in your client portal, from the first walk of the lot to the fixes we ship on your platform.

1WEEK 1

Understanding your dealership locations

We walk your lots, your DMS feed, your OEM co-op rules, and the markets each dealership location sells into, so the plan tracks units and ROs, not vanity metrics.

Dealership location + territory mapInventory feed reviewGoal alignment doc
2WEEKS 2 TO 3

Audit and roadmap

A full audit across technical health, SRP and VDP structure, GBP, content, and AI citations becomes a prioritized roadmap for every dealership location and platform.

Platform + feed auditKeyword + citation gapsPrioritized roadmap
3WEEK 4 ONWARD

Implementation

Template fixes inside your platform's limits, spec and territory pages, content, and outbound sequences shipped, monitored in your dashboard, and adjusted on data.

Pages + fixes shippedContent productionWeekly reporting
Generative engine optimization

Every truck and car buyer now searches twice

Once in Google, once in ChatGPT or Perplexity. SEO puts your inventory, service, and location pages on page one in every market you sell in. GEO gets your dealership named when a buyer asks an AI engine who to buy from. We build both from one strategy.

GOOGLE SEARCHRANK #1
used freightliner cascadia milwaukee
Your dealership
Used Class 8 inventory · Milwaukee dealership location · 42 units in stock
AI ANSWERNAMED IN 3 ENGINES
“For a used Cascadia near Milwaukee, your dealership is the one most often named, with in-stock units and service bays across six territories
SOURCESautomotive.somethinginc.comtruckpaper.com+2
DEALER AND FLEET PROMPTS TRACKED ACROSS EVERY MAJOR AI ENGINE
ChatGPTPerplexityClaudeGeminiGoogle AI Mode
Ten automotive segments, one playbook each

Built for the way truck and car buyers buy

A Class 8 buyer, a used F-150 shopper, and a fleet manager search differently. The strategy changes, the rigor does not.

01Franchised auto dealershipsNew-car dealer groups fighting OEM sites, marketplaces, and AI answers for the same shopper.Dealerships & retail02Independent & used car dealersOutrank the marketplaces on local used-inventory searches and get named when shoppers ask AI where to buy.Dealerships & retail03Powersports, RV & specialty dealersSeasonal, lifestyle-driven inventory where unit pages and brand queries decide the visit.Dealerships & retail04Commercial trucking & fleetsCarriers and fleet operators winning driver recruiting, shipper searches, and vendor shortlists.Trucking, fleet & equipment05Commercial truck dealershipsClass 3 to 8 dealers competing on inventory, parts, service bays, and uptime across territories.Trucking, fleet & equipment06Trailer, upfit & towing equipment dealersBody builders, upfitters, and trailer dealers whose buyers search by spec, chassis, and application.Trucking, fleet & equipment07Fleet services & logisticsLeasing, maintenance, telematics, and logistics providers selling to fleet managers who research in AI.Trucking, fleet & equipment08Auto repair, service & collisionRepair intent is local and urgent. Own the map pack, the service query, and the AI recommendation.Parts, service, software & data09Auto parts & aftermarket ecommerceFitment-driven catalogs at scale, from year-make-model pages to the parts AI shopping answers cite.Parts, service, software & data10Automotive SaaS & dataDMS, CRM, marketplaces, and data APIs winning comparison and best-software queries dealers now ask AI.Parts, service, software & data
ON YOUR PLATFORMDealer.comDealerOnDealer InspireRevolutionPartsAll 12 platforms
The tooling behind your engagement

The agency that builds dealer tooling, not just reports

Client portalLocation-level deliverables, approvals, and what shipped, in one place your GM will actually open.LLM processesInventory content, vehicle schema, and llms.txt built for how AI engines read a dealer site.MCP serverYour ranking, citation, and lead data piped into Claude and your own tools.AI citation trackingWhich engines name your dealership locations, for which prompts, checked every day.
See the client dashboard
CLIENT PORTAL · 6 DEALERSHIP LOCATIONS3 TO REVIEW
RO LEADS · THIS MONTH
212
INVENTORY PAGES INDEXED
1,240
AWAITING APPROVAL
3
APPROVAL QUEUE
METADATANEEDS APPROVAL/used-trucks/class-8 title
CONTENTAPPROVEDF-550 service body buyer guide
REDDITNEEDS REVISIONr/Truckers reply
DOCUMENTNEEDS APPROVALQ3 GBP report, 6 dealership locations
RECENTLY SHIPPED
Vehicle schema, 6 dealership locations2D
Service scheduling page rewrite4D
Class 8 buyer guide hub1W
Inventory feed audit v21W
FAQ

Questions from the dealer principal, the GM, and the fleet manager

Straight answers from people who have stood on a lot. Anything else, ask us directly.

Talk to the automotive team
Yes, within the platform's limits, and we know where those limits are. Most OEM-certified dealer platforms lock the VDP and SRP templates and the inventory feed. They still let you add pages, edit metadata, control location and service content, manage GBP, and often add schema. We work inside those controls, and when a fix needs the vendor, we write the ticket and follow it through. We work the same way on DealerOn, Dealer Inspire, DealerFire, Sincro, CDK, Overfuel, and DealerSpike.
SEO gets your inventory, service, and location pages ranked in Google. GEO gets your dealership named when a shopper asks ChatGPT, Perplexity, or AI Overviews which dealer to visit or which shop to trust. Buyers now do both, often in the same hour. The work overlaps (clean inventory data, vehicle schema, pages that answer the actual question), so we build both from one strategy instead of selling them as two projects.
All at once, with a plan per dealership location. Each location gets its own GBP, its own territory and inventory pages, and its own line in the dashboard, because a Class 8 buyer in one metro and a used F-150 shopper in another are different searches. The audit covers every dealership location and feed up front, then we sequence fixes by where the units and ROs are.
Local service and map pack queries typically move first, often within 3 to 6 months. Inventory rankings across a territory and AI engine citations typically take 6 to 9 months to become dependable, longer for a new site or a dealership location with feed problems. Nobody can promise a ranking or a lead count and we do not. What we promise is that every number is in your dashboard as it happens.
Because you rent those and own this. Vehicle Ads stop the day the budget stops, and Autotrader, Cars.com, and TruckPaper put your units next to every competitor's. Organic inventory, service, and location pages keep working after they are built, and they are the pages AI engines cite when they name a dealer. We also feed what we learn from paid search back into the organic plan, so the two get cheaper together.
One dashboard, one row per dealership location: rankings by territory, AI citations by engine, inventory leads, and RO leads, updated as they happen. Every deliverable we ship and every item waiting on your approval is in the same place. A weekly note tells you what changed and what we are doing about it. The long audit exists, but you should not need to open it to know how the month is going.
Free consultation

Let us be the last SEO agency your dealership ever hires

A 30 minute call. We look at your dealership locations, your platform, and what AI engines say about you today. You decide what to do with it.

Schedule a free consultationView case studies