The Something Inc. team,
on the automotive side.
Something Inc. Automotive is the automotive and trucking practice of Something Inc. Same partners, same specialists, same dashboard. The people below work on dealer groups, truck dealers, fleets, repair shops, and parts catalogs alongside the rest of the agency's accounts, so what we learn on one dealership location shows up on the next.
Josh Bernstein
A decade of in-house and agency SEO across B2B tech, SaaS, ecommerce, and local. With a background in content and on-page SEO, Josh excels at finding new and groundbreaking strategies for clients, from 5 figures in revenue to 9. Off the clock: surfing, camping, cooking, and sushi.
Tyler Truffi, MBA
Over 10 years of hands-on SEO from local businesses to large enterprises, including managing campaigns for major clients like GSK at Publicis Groupe. Tyler's approach is rooted in technical SEO, data, and results. Enjoys building PCs, nerding out about SEO, and his cat Reggie.
Dominick Colandrea
Web developer and SEO analyst building dynamic, high-performing websites that drive user engagement and organic growth.
Jason Max
Seasoned SEO practitioner with a strong track record in keyword research, strategy, and on-page and off-page optimization.
Brenda Rosas
A decade of digital marketing experience, recognized for precision, attentiveness, and a personalized touch on every account.
Madeleine Jahnke
Data-driven SEO for mental health, addiction treatment, ecommerce, and SaaS companies that need to stand out and reach their audiences.
Adeline Rieder
Creative product designer crafting intuitive user experiences and visually compelling interfaces grounded in UI/UX principles.
Rudy Biseniks
UX designer across web, mobile, and XR. Pushes pixels until each element aligns, blending functionality with aesthetics.
Alysa Doherty
Builds responsive, scalable, and secure custom websites that are both user-friendly and visually appealing.
Sherice Jacob
Expert copywriter with 25+ years crafting high-conversion, SEO-driven content in English, Spanish, and Catalan.
Amanda Pell
Content strategist for Zapier, Asana, Audible, and Casper. Translates complex subject matter for regulated industries.
Taylor Berrett
Copywriter, essayist, and part-time university lecturer for Microsoft, Indeed, and more. Brings humanity to technically complex content.
Gurbaj Singh
9+ years in content marketing and link building. Executes SEO-driven campaigns and streamlines workflows with tools like HubSpot.
Nicholas Ferrandino
SEO account manager keeping enterprise engagements on track, from prioritized roadmaps to monthly reporting, so nothing stalls between strategy and shipped work.
Leonardo Saint
Leads sales and outbound, connecting the authority the inbound engine builds to direct conversations with the right buyers.
Work with people who have walked a dealer lot
A 30 minute call with a partner, a free snapshot of your rankings and AI citations, and a straight answer about what we would do first.