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Social media ads

Social media ads for inventory, service, and driver recruiting

Inventory catalog ads, service offers, and driver recruiting campaigns on Meta, TikTok, and YouTube, retargeting the shoppers who viewed your VDPs and the drivers who read your job pages.

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inventory catalog adsservice offersdriver recruitingVDP retargeting
PAID SOCIAL · TYPICAL PROGRAM
-25%cost per lead with catalog retargeting, composite
Catalog synced to inventorydaily
VDP retargeting poolswarm
Driver applicationsup
-25%
cost per lead with inventory catalog retargeting, composite
Daily
catalog sync so sold units stop showing
3
campaign types: inventory, service, and recruiting
Demand funnel

From scroll to influenced units and ROs

Paid social that puts inventory and service offers in front of in-market shoppers and drivers in your primary market area, then retargets the audiences your organic and outbound engines surface, measured against units and ROs, not likes.

Qualified reachin-market audiences in your PMA1.2M
Engaged2.1% CTR96k
VDP and service visitsretargeting pool built38k
Leads-24% cost per lead2,240
Influenced units and ROsmulti-touch attributed+31%

Inventory creative testing and service retargeting loops run against units and RO outcomes.

Reach in market

Demand you can see building

Qualified reach on in-market shoppers and fleet decision makers in your territory over the campaign, with inventory creative refreshes marked.

+3.4xqualified reach in your primary market area
GSC VERIFIED
W1W4W8W12
We model the audience off your sold-unit and RO data, then feed the retargeting pool into every other channel.
Cost per lead-24%
Click-through2.1%
What is included

What a social media ads engagement delivers for your dealership locations

Every engagement starts from the multi-location audit. These are the deliverables that follow, tracked in your client dashboard.

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01Dealership location and platform auditA deep audit of where your social media ads stands today across every dealership location, inventory feed, and platform, run at engagement kickoff.
02Territory strategyA prioritized roadmap mapped to the markets you sell in, your dealer platform, and your OEM co-op rules.
03Production and executionThe work shipped on your VDPs, SRPs, service pages, and feeds, tracked in your client dashboard.
04Technical foundationCrawl health, vehicle schema, feed hygiene, and speed so inventory and fixed ops pages compound.
05MeasurementRankings, AI citations, leads, ROs, and units tracked by dealership location against a single number.
06IterationContinuous tuning as inventory turns, seasons change, and the engines move.
Where paid social moves units and hires drivers

What makes dealer and fleet social ads pay back

Inventory catalog ads, service offers, and driver recruiting are won on audience and creative. These are the factors weighted by lead impact.

Catalog retargeting on the exact units a shopper viewed is the highest-return campaign most dealers are not running.
Audience and catalog modelingVDP viewers, service customers, and driver applicants built into audiences from your CRM and inventory catalog.30%
Creative and hookReal lot video, real units, and real techs in the first three seconds, not stock footage.24%
Retargeting structurePools built from VDP views, scheduler starts, and job page visits, warmed and re-engaged.20%
Budget pacingSpend paced with inventory age, service capacity, and hiring targets, not dumped on day one.14%
Lead and hire attributionMeasured against VDP leads, booked ROs, and driver applications, not reach.12%
How it works

How a social media ads engagement runs for a dealer group or fleet

1WEEK 1-2

Dealership location and platform audit

A full audit of every dealership location, inventory feed, GBP, and platform limit before anything ships.

2WEEK 2-6

Territory strategy

A prioritized roadmap mapped to the markets you sell in, your platform, and your co-op rules.

3MONTH 2+

Implementation

The work shipped on your VDPs, SRPs, service pages, and feeds, with your team or directly.

4ONGOING

Measure and iterate

Rankings, AI citations, leads, ROs, and units tracked weekly by dealership location and tuned on data.

Proof

Composite results, tracked to leads and units

Every engagement is measured in your client dashboard, from the first audit finding to the inventory leads and repair orders it drives. Composite cases are anonymized and their figures are typical of the engagement type.

+81%
organic inventory leads in 9 months
Cited in 3 AI engines
9 months to results
COMMERCIAL TRUCKING+81%organic inventory leads in 9 monthsMIDWEST TRUCK DEALER GROUPEleven-dealership location Class 5 to 8 truck dealer groupInventory catalog adsDriver recruiting creativeVIEW CASE STUDY →
FAQ

Social media ads questions from dealers and fleets, answered

Ask us directly
It starts from a full audit of every dealership location, feed, and platform, becomes a prioritized roadmap, and is then implemented and measured against leads, ROs, and units in your client dashboard, not just rankings.
Yes. We work on Dealer.com, DealerOn, Dealer Inspire, DealerFire, Sincro, CDK, Overfuel, DealerSpike, and open builds, and we know what each template locks and what it leaves open. Co-op and brand compliance are checked before anything ships.
We implement. Work is shipped directly on your site and feeds or alongside your marketing team and vendor, with a prioritized backlog so nothing stalls waiting on us.
Rankings, AI citations, VDP views, form and call leads, booked ROs, and units are tracked weekly by dealership location in one dashboard, so the GM and the fixed ops director see the same numbers.
Early movement on local inventory and service queries typically appears within the first few months, with compounding impact from months three to nine as territories and AI citations build. Timelines depend on your platform and starting point.
Yes. We plug into your team, your platform vendor, and your CRM, shipping directly or handing off a prioritized backlog, whichever fits how the group runs.
Free consultation

See how paid social could move units and hire drivers

We audit your ad accounts and catalog feed before the call. No commitment.

Schedule a free consultationView case studies