Something Inc.LoginSchedule a free consultation
Site design & development

Dealer and fleet websites that outrun the vendor template

Fast, crawlable sites for dealer groups, fleets, upfitters, and parts sellers, with SRP and VDP structure, vehicle schema, and inventory feeds designed for search engines and AI citations from day one.

Schedule a free consultationSee our results
Core Web Vitalsvehicle schemainventory feedsOEM compliance
BUILD · TYPICAL LAUNCH
90+Core Web Vitals score at launch, typical
VDP LCPunder 2s
Inventory pages indexedmost
Vehicle schemafull
90+
Core Web Vitals score at launch, typical
Full
vehicle and service schema on every inventory and fixed ops page
0
redirect chains or 404s when the old site is retired
Launch readiness

Fast, crawlable, citation-ready from day one

We build dealer and fleet sites that pass Core Web Vitals in the field on real VDP traffic, get every unit indexed, and are structured for AI citation from the first deploy.

SCAN RESULTS6 CHECKS
HEALTH SCORE62→96
Largest Contentful Paint● PASS

VDP hero photo and above-the-fold specs render fast on real phones on the lot.

Indexation

Indexed and ranking, fast

Unit and location pages indexed after a rebuild and migration off a template dealer platform, with link equity preserved through the switch.

98%pages indexed
GSC VERIFIED
LaunchWk 1Wk 2Wk 4
A clean, fast, well-structured build gets every VDP crawled and indexed quickly, so the new site starts earning inventory and service traffic from launch, not months later.
Core Web Vitals94/100
Redirect chains0
What is included

What a site design & development engagement delivers for your dealership locations

Every engagement starts from the multi-location audit. These are the deliverables that follow, tracked in your client dashboard.

Get a free snapshot audit
01Dealership location and platform auditA deep audit of where your site design & development stands today across every dealership location, inventory feed, and platform, run at engagement kickoff.
02Territory strategyA prioritized roadmap mapped to the markets you sell in, your dealer platform, and your OEM co-op rules.
03Production and executionThe work shipped on your VDPs, SRPs, service pages, and feeds, tracked in your client dashboard.
04Technical foundationCrawl health, vehicle schema, feed hygiene, and speed so inventory and fixed ops pages compound.
05MeasurementRankings, AI citations, leads, ROs, and units tracked by dealership location against a single number.
06IterationContinuous tuning as inventory turns, seasons change, and the engines move.
Where a dealer build earns its rankings

What makes a dealer or fleet site fast, crawlable, and cited

The engineering factors that decide whether a new build ranks in your territories and gets cited by AI engines from launch.

The vendor template is built for the OEM's compliance checklist. A site built for search treats the inventory feed and the VDP as the product.
Core Web Vitals on inventory pagesSRPs and VDPs fast and stable for real shoppers on real phones, not just the homepage.28%
Crawlability and inventory indexationClean architecture so every unit, service, and location page gets reached, rendered, and indexed.24%
Vehicle and service schemaFull structured data coverage so inventory and fixed ops pages are legible to search and AI engines.20%
Migration and redirect hygieneEvery old VDP, SRP, and service URL mapped, with no chains or 404s when the vendor site is retired.16%
Feed and compliance readinessInventory feed, OEM brand rules, and accessibility built into the component library from the start.12%
How it works

How a site design & development engagement runs for a dealer group or fleet

1WEEK 1-2

Dealership location and platform audit

A full audit of every dealership location, inventory feed, GBP, and platform limit before anything ships.

2WEEK 2-6

Territory strategy

A prioritized roadmap mapped to the markets you sell in, your platform, and your co-op rules.

3MONTH 2+

Implementation

The work shipped on your VDPs, SRPs, service pages, and feeds, with your team or directly.

4ONGOING

Measure and iterate

Rankings, AI citations, leads, ROs, and units tracked weekly by dealership location and tuned on data.

Proof

Composite results, tracked to leads and units

Every engagement is measured in your client dashboard, from the first audit finding to the inventory leads and repair orders it drives. Composite cases are anonymized and their figures are typical of the engagement type.

+81%
organic inventory leads in 9 months
Cited in 3 AI engines
9 months to results
COMMERCIAL TRUCKING+81%organic inventory leads in 9 monthsMIDWEST TRUCK DEALER GROUPEleven-dealership location Class 5 to 8 truck dealer groupFull inventory reindexedTemplate-free VDPsVIEW CASE STUDY →
FAQ

Site design & development questions from dealers and fleets, answered

Ask us directly
It starts from a full audit of every dealership location, feed, and platform, becomes a prioritized roadmap, and is then implemented and measured against leads, ROs, and units in your client dashboard, not just rankings.
Yes. We work on Dealer.com, DealerOn, Dealer Inspire, DealerFire, Sincro, CDK, Overfuel, DealerSpike, and open builds, and we know what each template locks and what it leaves open. Co-op and brand compliance are checked before anything ships.
We implement. Work is shipped directly on your site and feeds or alongside your marketing team and vendor, with a prioritized backlog so nothing stalls waiting on us.
Rankings, AI citations, VDP views, form and call leads, booked ROs, and units are tracked weekly by dealership location in one dashboard, so the GM and the fixed ops director see the same numbers.
Early movement on local inventory and service queries typically appears within the first few months, with compounding impact from months three to nine as territories and AI citations build. Timelines depend on your platform and starting point.
Yes. We plug into your team, your platform vendor, and your CRM, shipping directly or handing off a prioritized backlog, whichever fits how the group runs.
Free consultation

See what a site built for search and AI looks like

We scope the build, the feed, and the migration on the first call. No commitment.

Schedule a free consultationView case studies