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Custom software & apps

Custom software: inventory feeds, dealer integrations, and the tools your platform cannot ship

Feed normalizers, DMS and CRM integrations, marketplace syndication, fitment tools, and internal dashboards, built by the engineers behind our client portal and wired into what you already run.

Schedule a free consultationSee our results
inventory feedsDMS integrationsmarketplace syncfitment tools
ENGINEERING · LIVE
1team, feed to deploy
Client portalshipped
Feed and DMS integrationslive
Marketplace syndicationon
1
team behind our platform and your build
24/7
monitoring on the feeds and integrations we ship
100%
yours, not locked in a vendor portal
The stack

Built by the team behind our platform

The same engineers who built our client dashboard, MCP server, and LLM pipeline build the inventory feeds, dealer integrations, and tools your platform vendor cannot ship.

Dealer-facing toolsQuote builders, upfit configurators, and fleet portals your sales team and customers actually use.
MCP + agent layerYour inventory, DMS, and CRM data exposed to Claude and internal agents, scoped and read-only.
Inventory content pipelineVehicle schema, VDP copy, and llms.txt generated and kept current for every unit on the lot.
Data + integrationsDMS, inventory feeds, search data, analytics, and CRM piped into one source of truth per dealership location.
1
team from dashboard to deploy
24/7
monitoring on what we ship
What we ship

Software that reports on itself

Everything we build comes instrumented, so you see uptime, feed health, usage, and impact in the same place as the rest of your dealership data.

LIVE
UPTIME99.98%30d
ACTIVE USERS1,240+22%
FEED LATENCY120ms-40%
RELEASESweeklyshipped

Scoped, documented, and yours. The code and the inventory data never get stranded behind our login or a vendor contract.

What is included

What a custom software & apps engagement delivers for your dealership locations

Every engagement starts from the multi-location audit. These are the deliverables that follow, tracked in your client dashboard.

Get a free snapshot audit
01Dealership location and platform auditA deep audit of where your custom software & apps stands today across every dealership location, inventory feed, and platform, run at engagement kickoff.
02Territory strategyA prioritized roadmap mapped to the markets you sell in, your dealer platform, and your OEM co-op rules.
03Production and executionThe work shipped on your VDPs, SRPs, service pages, and feeds, tracked in your client dashboard.
04Technical foundationCrawl health, vehicle schema, feed hygiene, and speed so inventory and fixed ops pages compound.
05MeasurementRankings, AI citations, leads, ROs, and units tracked by dealership location against a single number.
06IterationContinuous tuning as inventory turns, seasons change, and the engines move.
Where a dealer integration succeeds or stalls

What makes feeds and integrations actually ship and last

The factors that separate an inventory feed, DMS integration, or fitment tool that holds up from a project that stalls.

Most dealer software problems are data problems: a feed that drops photos, a DMS field nobody maps, a marketplace that reads the price wrong.
Problem and scope clarityA sharp definition of which feed, integration, or tool to build, and what to leave to your platform.28%
DMS, CRM, and feed integrationsWired into the DMS, CRM, inventory feeds, and marketplaces your dealership locations already run.24%
Reliability and monitoringFeed breaks and sync failures surface to us before a buyer sees a sold unit or a wrong price.20%
Security and access controlScoped, least-privilege access to dealer and customer data by default.16%
Documentation and handoffYours to run, documented for your team and your next vendor, not stranded behind ours.12%
How it works

How a custom software & apps engagement runs for a dealer group or fleet

1WEEK 1-2

Dealership location and platform audit

A full audit of every dealership location, inventory feed, GBP, and platform limit before anything ships.

2WEEK 2-6

Territory strategy

A prioritized roadmap mapped to the markets you sell in, your platform, and your co-op rules.

3MONTH 2+

Implementation

The work shipped on your VDPs, SRPs, service pages, and feeds, with your team or directly.

4ONGOING

Measure and iterate

Rankings, AI citations, leads, ROs, and units tracked weekly by dealership location and tuned on data.

Proof

Composite results, tracked to leads and units

Every engagement is measured in your client dashboard, from the first audit finding to the inventory leads and repair orders it drives. Composite cases are anonymized and their figures are typical of the engagement type.

+81%
organic inventory leads in 9 months
Cited in 3 AI engines
9 months to results
COMMERCIAL TRUCKING+81%organic inventory leads in 9 monthsMIDWEST TRUCK DEALER GROUPEleven-dealership location Class 5 to 8 truck dealer groupInventory feed pipelineClient portalVIEW CASE STUDY →
FAQ

Custom software & apps questions from dealers and fleets, answered

Ask us directly
It starts from a full audit of every dealership location, feed, and platform, becomes a prioritized roadmap, and is then implemented and measured against leads, ROs, and units in your client dashboard, not just rankings.
Yes. We work on Dealer.com, DealerOn, Dealer Inspire, DealerFire, Sincro, CDK, Overfuel, DealerSpike, and open builds, and we know what each template locks and what it leaves open. Co-op and brand compliance are checked before anything ships.
We implement. Work is shipped directly on your site and feeds or alongside your marketing team and vendor, with a prioritized backlog so nothing stalls waiting on us.
Rankings, AI citations, VDP views, form and call leads, booked ROs, and units are tracked weekly by dealership location in one dashboard, so the GM and the fixed ops director see the same numbers.
Early movement on local inventory and service queries typically appears within the first few months, with compounding impact from months three to nine as territories and AI citations build. Timelines depend on your platform and starting point.
Yes. We plug into your team, your platform vendor, and your CRM, shipping directly or handing off a prioritized backlog, whichever fits how the group runs.
Free consultation

Tell us what your platform will not build

We scope the feed, integration, or tool on the first call. No commitment.

Schedule a free consultationView case studies