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Who we serveCommercial trucking & fleets

SEO and GEO for carriers and fleet operators

A carrier has three search problems at once: drivers looking for a seat, shippers and brokers looking for capacity, and your own fleet managers researching vendors in ChatGPT before they call. We build the pages, the citations, and the community presence that win all three.

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Truckload and LTLRegional and dedicatedPrivate fleetsDriver recruiting
Ranked #1ranked, lane plus home time query
CARRIER GROWTH · 12 MONTHSLIVE
+73%organic driver applications, typical regional carrier
Top 3
ranked, lane plus home time query
3
AI engines naming the carrier
AI CITATION● CITED
Perplexity names you for capacity
THE HEADLINE NUMBER
6 to 9 mo
typical time from kickoff to organic driver applications outpacing paid job boards
3 of 3
audiences with a dedicated page lane after the build
3
AI engines citing the carrier for lane and vendor queries, typical
CITEDChatGPT · Perplexity · AI Mode
7 of 10
driver applicants who checked a community thread first, typical
Who is searching

Three audiences, three intents, one carrier website

Driver recruiting, freight sales, and vendor research each run through search and AI engines with a different query and a different page. Most carrier sites serve none of them well. We build a surface for each, tracked in one dashboard.

WHAT THE VP OPERATIONS ACTUALLY SEARCHESLIVE QUERY
regional dry van carrier midwest capacity
WITHOUT US, THEY FINDCompetitors, analysts, and generic listicles. Your brand is absent from the answer, so the committee forms an opinion without you.
SO WE BUILDLane and service pages shippers and brokers find before they call a load board RANKED AND CITED FOR THIS QUERY
COMMITTEE COVERED
1/5
One carrier websiteA driver, a shipper, and a fleet manager each land on a page built for them.3SEARCH PROBLEMS PER CARRIER1SITE TO SOLVE THEM
Signature: where drivers and fleet managers actually talk

The threads drivers read before they apply, and AI engines cite

Drivers vet carriers on Reddit before they fill out an application. Fleet managers ask the same subreddits which vendors to trust. ChatGPT and Perplexity pull from those threads when they answer. We build a credible, sustained presence in them.

r/Truckers312

Regional carriers that actually get you home weekly?

POSITIVECITED BY AI
r/Trucking241

Cents per mile vs percentage pay, what are you seeing in 2026?

NEUTRALCITED BY AI
r/FleetManagement168

Telematics for a mixed fleet of 120, Samsara vs Motive vs Geotab

NEUTRALCITED BY AI
r/Truckers197

Carriers with new Cascadias and real maintenance shops

POSITIVE
r/FreightBrokers134

Which mid-size carriers are reliable on Midwest to Southeast lanes?

POSITIVECITED BY AI
r/Trucking89

ELD violations that got carriers dinged this year

NEUTRAL
4 of 6
high-intent threads cited by an AI engine
3
audiences reached from the same subreddits
Spotlight: driver recruiting

The job page a driver actually searches for

A driver does not search for careers. They search for a lane, a home time, and a pay structure: cdl a regional jobs home weekly, dedicated flatbed midwest, or otr percentage pay new trucks. Job boards win those queries because they publish one page per combination. We build the same structure on your site, with JobPosting schema, terminal pages, and equipment detail, so the application lands with you instead of an aggregator selling you the lead.

One page per lane, terminal, and pay structure, with home time and equipment stated plainly
JobPosting schema so Google for Jobs and AI engines can read and surface each opening
Community threads answered with the same facts so the driver's Reddit check confirms the page
Short, mobile-first application flow measured on completion, not clicks
REVENUE FUNNEL+73%
Organic sessions
Product views
Add to cart
Revenue
+73%organic driver applications, typical result
Tailored by search problem

Three problems, three plays each

Select a problem to see the challenge and the plays we run for it.

DRIVER RECRUITING

Drivers search by lane and home time, and read Reddit before they apply

A generic careers page does not rank for cdl a regional jobs home weekly. Job boards and lead aggregators take that query and sell the driver back to you. The fix is job pages that match how drivers search, and a reputation in the threads they read.

+73%organic driver applications, typical
PLAYS WE RUNDRIVER RECRUITING
Job pages by lane and terminalOne page per lane, terminal, and pay structure, with home time, equipment, and JobPosting schema so Google for Jobs and AI engines can read it.
Driver community presenceAnswer real questions in r/Truckers and r/Trucking with pay, equipment, and home time facts, so the thread a driver finds says the right thing.
Application flow that finishesShort first step, mobile-first, and no 40-field form before a recruiter call. We rebuild the funnel and measure completion.
What we do

A full growth system for a carrier's three audiences

Four disciplines, one dashboard, built around drivers, freight, and fleet operations.

DASHBOARDOne dashboard for drivers, freight, and citationsDriver applications by lane, quote requests by service, and AI citations by engine live in one view, so recruiting and sales stop arguing over the same marketing budget.
+73%
Organic driver applications
Top 3
AI citation rank, capacity query
FOUNDATIONTechnical and on-page SEOSite structure by lane, JobPosting and service schema, crawl health, and the terminal and lane pages that carry driver and shipper traffic.
GEOGenerative engine optimizationContent and structure so ChatGPT, Perplexity, and Google AI Mode name your carrier when a shipper asks for capacity or a driver asks who to work for.
COMMUNITYReddit and communityA sustained, factual presence in r/Truckers, r/Trucking, and r/FleetManagement, where drivers vet you and engines pull answers.
PIPELINECold email and reportingOutbound to shippers on your lanes, and a dashboard that shows applications, quote requests, and citations against one roadmap.
PROOF

Trucking operators growing with us

All case studies →
COMMERCIAL TRUCKING+81%organic inventory leads in 9 monthsMulti-location Class 5 to 8 dealer groupCited in 3 AI enginesTop 3 in 6 territoriesVIEW CASE STUDY →AUTOMOTIVE DATA+64%organic traffic YoYB2B vehicle data APIs+2,400 keywords rankedAPI docs restructuredVIEW CASE STUDY →
Signature: the three-lane site

Every visitor gets routed to the page built for them

A carrier site cannot be a brochure. Drivers, shippers and brokers, and vendor-researching fleet managers arrive with different queries and need different pages. We structure the site so each lane has its own entry, its own content, and its own conversion.

Who arrives
CDL drivers searching lanes, pay, and home time
Shippers and brokers searching capacity and equipment
Fleet managers researching vendors and compliance
AI engines answering all three
The carrier site, structured by lane
Three sections, three content plans, one dashboard
Driver job pagesLane and service pagesCompliance and uptime contentReddit presenceSchema and llms.txtCitation tracking
What converts
Driver applications by lane and terminal
Shipper and broker quote requests
Carrier named in AI answers for capacity and vendors
All three tracked in one view

Typical carrier engagement: driver applications, quote requests, and AI citations reported weekly against the same roadmap.

HOW WE RUN IT

From audit to three working lanes

Recruiting usually ships first because it pays back fastest. Freight and vendor content follow on the same roadmap.

1WEEK 1

Map the lanes and the audiences

Terminals, lanes, equipment, pay structures, driver turnover, shipper mix, and the queries each audience runs that you do not rank for.

2WEEK 2-4

The audit

Site structure, job page indexing, schema, community sentiment in the threads drivers read, and where AI engines send shippers and drivers today.

3MONTH 2+

Build the three lanes

Job pages by lane and terminal, lane and service pages, operational content, Reddit presence, and outbound, shipped in priority order.

4ONGOING

Track applications, quotes, and citations

All three reported weekly in one dashboard, with the roadmap re-cut as lanes, equipment, and driver pay change.

FAQ

Carrier and fleet SEO questions, answered

Ask us directly
Because the boards rank for the queries your drivers type, then sell you the applicant. A job page per lane and pay structure on your own site ranks for the same query, costs nothing per lead, and sends the driver to a page that says exactly what the recruiter will say on the phone. Most carriers keep some paid spend and shift the mix as organic applications grow.
Mid-size and specialized freight does not always start on a load board. A shipper looking for temperature-controlled capacity on a specific lane, or a broker vetting a carrier before tendering, searches and increasingly asks an AI engine. Lane and service pages plus a verifiable safety page put you in that answer.
Drivers vet carriers in r/Truckers and r/Trucking before they apply, and fleet managers ask r/FleetManagement about vendors. AI engines pull from those threads. We maintain a factual, non-promotional presence there and track which threads get cited, so the driver's community check confirms what your site says.
Two ways. Operational content that answers those questions gets your carrier cited as a source, which lifts authority across the whole site. And the same content pulls vendors, peers, and technicians to you, which matters for maintenance hiring and for shippers checking how you run the fleet.
Job pages typically index within weeks and start pulling applications in the first few months, which is why recruiting ships first. Lane and service pages for shippers take longer to build authority, typically 6 to 9 months. We report both weekly and never promise a number before the audit.
Free consultation

See how drivers and shippers find you today

We run a free snapshot of your recruiting rankings, lane visibility, and AI citations for the call. No commitment.

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