Up as many as 54 spots on 'near me' tow truck searches
The headquarters of a three-state tow truck and commercial truck dealer group in Wisconsin. It sells tow equipment from the industry's largest manufacturer, plus medium-duty commercial trucks.
Tow operators shop by unit and by distance: 'rollback tow truck for sale near me', 'wrecker sales near me'. We rewrote the dealer's towing and commercial pages around those searches and kept the two divisions' language separate, so each buyer finds the right page.
The results, in plain terms
Two divisions, two very different buyers.
A tow operator shopping for a rotator and a landscaper shopping for a box truck use different words and compare different specs. The site had to rank for both without mixing them, and it ranked on page four or five for most 'near me' towing searches.
What we do every month
Each month we deliver page rewrites and new content. The dealer approves it, we publish it, and we report the results.
Page four to page one and two on local towing searches
Selected local searches, average Google position before and after. Lower is better.
More buyers now look the dealer up directly
Monthly clicks from searches that include the dealership's name.
Where it stands now
All figures come from the dealer's Google Search Console.
More client results
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